Why does wasa advertise?

[BW]

Could somebody explain to me why does the water and sewage authority (WASA) advertise on television and radio? I started hearing these adds telling me about how "water is the essence of life" (or somesuch), but for the life of me, I can't figure out why they are doing it.

Does WASA have any competition? Are they afraid people will go drink pond water instead???

?!?

I'm seriously baffled why they would spend good money advertising. If anyone has a clue, please post it!

[vaio]

they advertising now cause they rates goin up :ugeek:

[BW]

they advertising now cause they rates goin up :ugeek:

or they rates going up because they advertising?

Seriously, I see more WASA ads than blink ads, which is insane. That much marketing costs a hell of alot.

[vaio]

lol...i know its dumb...its just the way T&TEC advertises..i never get either....may be they want to show that they (un)profitable by advertising

[Falcon]

brand awareness, not for competition, but for public cooperation, public information and public acceptance.

[Sumana]

:lol: :lol: :lol: :lol: :lol: :lol:

[sylvestter]

i don't recall EVER seeing a WASA ad...

[vaio]

syl...you hadda watch local tv and listen to the radio.... :P

[discipuli]

TSTT also does advertisements that don't promote any product... Its stupid but thats the culture we have, waste money on stupidness, never mind your service is sh!t.

[greall]

brand awareness, not for competition, but for public cooperation, public information and public acceptance.

It's also how you entrench your product in the market's mindspace.

Greg

[dancerboy]

THIS IS JUST WATER UNDER THE BRIDGE!

DANCERBOY

[Scorpio]

This thread gave me a good laugh....

Now I want to say WASA does have competition .... from bottled water, but I suspect that most of teh bottled water sold in TNT comes from the pipe anyway...so I ent know de answer to this one.