bigzack
12-21-2010, 10:25 PM
I did not even know this, even though as ah little boy coming out from the oval after watching the West Indies wash MCC tail, I used tuh admire the making of my favorite sweet drink.
http://www.trinidadexpress.com/business-magazine/Joseph_Charles__How_Solo_got_its_name-111899099.html
It was evident by his name that he was not an Englishman but an East Indian so Serjad recognising this, changed his name to JOSEPH CHARLES, which quickly led to communication between himself and the hitherto silent producers.
Joseph Charles soon started to have a problem with the availability of bottles.
His clientele was growing and he could not get enough bottles to satisfy the demand.
Moreover he did not have sufficient capital to buy new bottles.
He read in a magazine that a soft drink factory in Montreal was closing down and its assets were up for sale. He realised that this would be the source of empty soft drink bottles, which he promptly bought and shipped to Trinidad.
The bottles, however, had a brand name "SOLO" and a logo - a pilot drinking from a bottle of soft drink presumably after a solo flight - stamped on them.
Joseph made the expedient decision to keep the brand that has been maintained to this day, along with the distinctive heavy glass Solo bottles.
http://www.trinidadexpress.com/business-magazine/Joseph_Charles__How_Solo_got_its_name-111899099.html
It was evident by his name that he was not an Englishman but an East Indian so Serjad recognising this, changed his name to JOSEPH CHARLES, which quickly led to communication between himself and the hitherto silent producers.
Joseph Charles soon started to have a problem with the availability of bottles.
His clientele was growing and he could not get enough bottles to satisfy the demand.
Moreover he did not have sufficient capital to buy new bottles.
He read in a magazine that a soft drink factory in Montreal was closing down and its assets were up for sale. He realised that this would be the source of empty soft drink bottles, which he promptly bought and shipped to Trinidad.
The bottles, however, had a brand name "SOLO" and a logo - a pilot drinking from a bottle of soft drink presumably after a solo flight - stamped on them.
Joseph made the expedient decision to keep the brand that has been maintained to this day, along with the distinctive heavy glass Solo bottles.